Marketing Project / Operations Specialist
DefinityWhat can you expect in this role?
Reporting to the Operations Manager within our Integrated Marketing & Communication (IMC) team, the Marketing Project / Operations Specialist contributes to operations initiatives and delivers on process and efficiency reporting requirements across the IMC team.
The successful candidate brings a mix of process focus, analytical expertise, project management expertise, and strong people skills to this role. They understand business priorities and will support the Operations Manager in aligning team capacity to requirements and deliverables.
This role has a meaningful impact on IMC efficiency and performance, and the results we enable in collaboration with business units across the organization.
Operations requirements span the lifecycle of integrated marketing and communication programs. Focus areas include:
Platform optimization, intake management, project management, and resource assignment
Continuous improvement and integration of processes, workflows, external vendor partners, and tools/technology including generative and/or agentic AI
Operational reporting and service level monitoring
The Marketing Project / Operations Specialist monitors project efficiency, captures operational metrics, and reports on successes and opportunities for improvement.
Responsibilities
Platform optimization, intake management, project management support, and resource assignment
Executes the configuration, maintenance, and optimization of marketing work management platforms such as Asana, Jira Work Management, or similar, ensuring they operate effectively for the IMC team
Identifies automation and implements opportunities across campaign workflows and outcomes reporting
Works with the Operations Manager on intake, smart triage, and assignment of strategic, complex, or cross-functional integrated marketing and communication initiatives, ensuring alignment to priorities and strategy
Contributes to the day-to-day intake for non-complex requests and assigns them to the appropriate individual or team, based on pre-defined criteria
Documents prioritization decisions and supports the flow of information across IMC teams and leaders
Explores and advances requirements and use cases to automate intake, work prioritization, and resourcing through AI platforms and agentic resources
Continuous improvement
Maintains and updates documentation, workflows, processes, and standards, ensuring system-related procedures remain current and easy to follow
Recommends enhancements to project kick-off, briefing, and other processes in team workflow
Evaluates technology and tool enhancements to strengthen workflow
Contributes to initiatives to acquire and integrate technology and tools for the IMC department (e.g., martech, commstech, artificial intelligence, project management software, automation tools, campaign delivery platforms)
Supports procurement-related processes in alignment with IMC leadership and Enterprise Procurement
Operational reporting and service level monitoring
Helps maintain reporting frameworks by ensuring system data structures, fields, and automations remain consistent and reliable
Gathers, analyzes, and reports on key operational metrics through AI and manual processes that inform decision‑making and strengthen IMC performance
Understands, monitors, and identifies opportunities to improve the partnership effectiveness with internal clients, with a focus on timeliness and quality
Delivers team efficiency and effectiveness dashboards and operational insights reports for publishing to IMC and business stakeholders at various levels of the organization
Monitors project execution and overall achievement of business goals through delivery of IMC programs and resourcing
What do you bring to the role?
5+ years’ experience in marketing operations, project management /program operations, execution reporting and analysis, and/or marketing or communication agency operations
Experience with project management platforms that support marketing and communication teams (e.g., Asana, Jira Work Management, or similar), and advanced skills in Excel, PowerPoint, and other Microsoft applications
Curiosity, enthusiasm, and experimentation skills for planning and applying automation tools and AI platforms to marketing and communication workflows, analysis, and reporting
Experience managing flow and processes for a high volume of marketing and communication projects with varying complexity, stakeholders, and program owners
Strong analytical skills and a passion for metrics and key performance indicators, including the ability to articulate them clearly in operations dashboards for executive and client review
Interest in staying current with marketing, communication, data, and AI trends
Proactive, pragmatic, communication skills with a person-focused approach, strong decision-making capability, and strong observational skills
Solid understanding of tools and technology to streamline and enhance marketing and communication operations and capabilities
Strong time management and organizational skills, and a strategic thinker who is always looking for opportunities for continuous improvement and efficiency
Excellent verbal and written communication skills, collaboration skills, sound judgment, and well-developed measurement, analytical, and interpersonal skills
Ability to remain calm and professional under pressure and perform well in a busy environment
Strong attention to detail and understands effective business approaches to inspire customer confidence, teamwork, employee accountability and ownership, and flexibility
We also consider potential. If you do not have this exact experience, but you know you have what it takes, be sure to give us more insight through your application and cover letter.
Salary Range is $59,300 - $109,200