Director, Seamless Digital Business

Define and guide the strategy behind Kroger’s owned digital channels. Accountable for the business operations and overall performance of the Digital/eCommerce business. Focus on the full digital funnel, including growth, revenue generation, and customer engagement. Ensure the development of a clear customer value proposition on Kroger-owned properties (e.g., pickup, delivery, express) and integrate emerging trends to shape digital engagement and growth strategies. Ensure digital strategies are developed and real-time performance data informs adjustments to ensure continued alignment with the company’s business objectives. Monitor key metrics and adjust the strategy when needed. This position uses deep analytics and insights to drive data-driven decisions, continuously optimizing the strategy to maintain a competitive advantage. The role will also feed strategy to planning and Go-to-Market teams to build plans that align with Kroger’s growth and market positioning. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety. 

• Define the overarching strategy for all Kroger owned digital modalities and lead the team to align with the broader enterprise vision; ensure that strategies balance short-term performance with long-term capability building. 
• Oversee and guide performance optimization, ensuring that sales, margin, customer engagement, and operational efficiency targets are consistently met; manage overall performance reviews, identifying areas for improvement and driving strategic interventions.
• Work closely with teams such as Go-To-Market, Operations, Planning & Analytics, and Merchandising to ensure seamless integration of strategy, data, and execution; ensure modality strategies are aligned with financial and operational objectives.
• Partner with the Planning team to leverage data analytics, performance insights, and forecasts to optimize modality performance and inform strategic decisions; ensure real-time insights are integrated into strategy refinement; leverage market research, industry trends, and consumer insights to optimize business performance, enhance customer experience, and maximize profitability.
• Drive long-term growth initiatives and capability development, building business cases and securing investment. Partner with Planning, Insights & Analytics to model growth opportunities, forecast impacts, and shape future roadmaps.
• Represent modality performance and strategy in executive forums, influencing resource allocation, investments, and business priorities; present updates on performance, growth initiatives, and progress toward long-term goals.
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports.
• Must be able to perform the essential functions of this position with or without reasonable accommodation. 

Minimum

• Bachelor’s degree in Business, Finance, Analytics, Marketing, or a related field 
• 8+ years of experience in a digital or eCommerce field
• Experience in general management of a business line or eCommerce division
• Experience leading and developing high-performing teams
• Strong business and financial acumen with seasoned general management skills
• Skilled at storytelling using data to support recommendations and long-term vision
• Ability to translate enterprise strategy into executable plans
• Strong analytical, strategic thinking, and problem-solving skills

• Outstanding communication and collaboration skills

   

Desired

• MBA or advanced degree